Uno de los problemas que se encuentra la aceptación del uso de los Medios Sociales es el de que no seamos capaces de ver un retorno de la inversión claro. La costumbre de entender el ROI como el único indicador válido para ello es un error. El ROI no recoge la complejidad de nuestra presencia en los Medios Sociales.Ante eso nos preguntamos ¿cómo calcular si la inversión para la estrategia en los Medios Sociales tienen un retorno para la Marca?
Para contestar a esta pregunta hemos desarrollado la metodología del IOR – Impact of Relationship – que pretende mostrar el valor de nuestra presencia en base a variables de Autoridad, Influencia, Participación y Tráfico.
Ante eso nos preguntamos ¿cómo calcular si la inversión para la estrategia en los Medios Sociales tienen un retorno para la Marca?Para contestar a esta pregunta hemos desarrollado la metodología del IOR – Impact of Relationship – que pretende mostrar el valor de nuestra presencia en base a variables de Autoridad, Influencia, Participación y Tráfico.
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